{"id":800,"date":"2014-08-19T11:08:22","date_gmt":"2014-08-19T14:08:22","guid":{"rendered":"http:\/\/mulki.com.ar\/iadmin\/?p=800"},"modified":"2014-09-17T14:15:55","modified_gmt":"2014-09-17T14:15:55","slug":"la-nueva-cruzada-una-entrevista-con-michael-porter","status":"publish","type":"post","link":"https:\/\/face.unt.edu.ar\/web\/iadmin\/la-nueva-cruzada-una-entrevista-con-michael-porter\/","title":{"rendered":"La nueva cruzada: una entrevista con Michael Porter"},"content":{"rendered":"<p style=\"font-weight: normal;color: #333333\"><em>Extra\u00eddo\u00a0de la\u00a0revista\u00a0WOBI,\u00a0V18N1<\/em><\/p>\n<p style=\"font-weight: normal;color: #333333\">http:\/\/www.wobi.com\/es\/blog\/estrategia\/la-nueva-cruzada-una-entrevista-con-michael-porter<\/p>\n<p style=\"font-weight: normal;color: #333333\">Por\u00a0primera\u00a0vez\u00a0en la\u00a0historia,\u00a0desde\u00a0la\u00a0revoluci\u00f3n\u00a0industrial,\u00a0parece\u00a0estar\u00a0produci\u00e9ndose\u00a0lo\u00a0que\u00a0podr\u00edaconsiderarse\u00a0un\u00a0quiebre\u00a0entre\u00a0los\u00a0negocios\u00a0y la\u00a0sociedad, un\u00a0distanciamiento\u00a0entre\u00a0las\u00a0corporaciones\u00a0y lagente.\u00a0<a style=\"color: #333333\" href=\"http:\/\/www.wobi.com\/es\/speakers\/michael-porter-1\" target=\"_blank\"><strong><span style=\"text-decoration: underline\">Michael Porter<\/span><\/strong><\/a>, el\u00a0c\u00e9lebre\u00a0gur\u00fa\u00a0de\u00a0<a style=\"color: #333333\" href=\"http:\/\/www.wobi.com\/es\/topic\/strategy\" target=\"_blank\"><strong><span style=\"text-decoration: underline\">estrategia<\/span><\/strong><\/a>\u00a0corporativa,\u00a0entiende\u00a0que\u00a0las\u00a0compa\u00f1\u00edas\u00a0ya\u00a0no\u00a0enfrentan\u00a0lostradicionales\u00a0desaf\u00edos\u00a0de management\u00a0que\u00a0\u00e9l\u00a0hist\u00f3ricamente\u00a0ayudaba\u00a0a resolver,\u00a0sino\u00a0que\u00a0se\u00a0ven\u00a0frente\u00a0a\u00a0unasituaci\u00f3n\u00a0completamente\u00a0nueva, un\u00a0reto\u00a0completamente\u00a0distinto.<\/p>\n<p style=\"font-weight: normal;color: #696969\">\u201cA\u00f1os\u00a0atr\u00e1s, al\u00a0menos\u00a0en los\u00a0Estados\u00a0Unidos,\u00a0las\u00a0empresas\u00a0eran\u00a0el\u00a0lugar\u00a0donde\u00a0la\u00a0gente\u00a0quer\u00eda\u00a0estar\u201d,\u00a0comentaPorter.\u00a0\u201cEso\u00a0se ha\u00a0ido\u00a0perdiendo. La idea de\u00a0que\u00a0las\u00a0compa\u00f1\u00edas\u00a0existen\u00a0para\u00a0maximizar\u00a0la\u00a0ganancia\u00a0de losaccionistas\u00a0ya\u00a0no\u00a0resulta\u00a0atractiva\u00a0para\u00a0la\u00a0comunidad.\u00a0Cuando\u00a0los\u00a0beneficios\u00a0se\u00a0redujeron, los\u00a0puestos\u00a0de\u00a0trabajoempezaron\u00a0a\u00a0perderse\u00a0y los\u00a0salarios\u00a0a\u00a0recortarse, la\u00a0sociedad\u00a0comenz\u00f3\u00a0a\u00a0cuestionar\u00a0al\u00a0mundo\u00a0corporativo.\u00a0As\u00edque\u00a0el\u00a0mundo\u00a0corporativo\u00a0deber\u00e1\u00a0cambiar\u00a0de\u00a0mentalidad,\u00a0esbozar\u00a0nuevas\u00a0teor\u00edas,\u00a0establecer\u00a0nuevos\u00a0marcos\u00a0dereferencia\u00a0desde\u00a0donde\u00a0observar\u00a0este\u00a0problema,\u00a0mirar\u00a0las\u00a0cosas\u00a0y\u00a0mirarse\u00a0a\u00a0s\u00ed\u00a0mismo.\u201d\u00a0El\u00a0propio\u00a0Porter haaportado\u00a0una\u00a0semilla\u00a0para\u00a0este\u00a0cambio, al\u00a0acu\u00f1ar\u00a0el\u00a0t\u00e9rmino\u00a0\u201cvalor\u00a0compartido\u201d.<\/p>\n<p style=\"font-weight: normal;color: #696969\"><strong>\u00bfQu\u00e9\u00a0significa\u00a0\u201cvalor\u00a0compartido\u201d?<\/strong><\/p>\n<p style=\"font-weight: normal;color: #696969\">Significa\u00a0atender\u00a0a un\u00a0problema\u00a0social, a un\u00a0desaf\u00edo\u00a0social,\u00a0como\u00a0puede\u00a0ser\u00a0el\u00a0agua, la\u00a0nutrici\u00f3n\u00a0o la\u00a0salud, y a lavez\u00a0obtener\u00a0una\u00a0ganancia.\u00a0Encararlo\u00a0como\u00a0un\u00a0negocio, en\u00a0lugar\u00a0de\u00a0verlo\u00a0como\u00a0caridad\u00a0o\u00a0donaci\u00f3n.\u00a0Encontrar\u00a0lamanera\u00a0de\u00a0atender\u00a0a\u00a0esa\u00a0necesidad\u00a0en forma\u00a0redituable. El valor\u00a0compartido\u00a0reside en los\u00a0productos, en elcliente, en los\u00a0proveedores, en\u00a0toda\u00a0la\u00a0cadena\u00a0de valor, en\u00a0las\u00a0instituciones\u00a0de la\u00a0comunidad\u00a0que\u00a0rodea\u00a0a laempresa.\u00a0Muchas\u00a0compa\u00f1\u00edas\u00a0son\u00a0muy\u00a0h\u00e1biles\u00a0para\u00a0cubrir\u00a0las\u00a0necesidades\u00a0de los\u00a0clientes\u00a0tradicionales,\u00a0perodescubrir\u00edan\u00a0una\u00a0gran\u00a0oportunidad\u00a0si\u00a0entendieran\u00a0que\u00a0existe\u00a0un\u00a0enorme\u00a0potencial\u00a0de\u00a0crecimiento\u00a0alrededor\u00a0del valor\u00a0compartido. La mayor\u00a0oportunidad\u00a0de\u00a0crecimiento\u00a0reside en\u00a0hallar\u00a0nuevos\u00a0mercados,\u00a0nuevas\u00a0necesidadesque\u00a0no\u00a0han\u00a0sido\u00a0atendidas,\u00a0nuevas\u00a0formas\u00a0de\u00a0operar\u00a0el\u00a0negocio, con un\u00a0mejor\u00a0manejo\u00a0del\u00a0impacto\u00a0en el\u00a0medioambiente\u00a0y en la\u00a0comunidad.\u00a0Suena\u00a0extra\u00f1o, \u00bfcierto?\u00a0Parece\u00a0incre\u00edble,\u00a0pero\u00a0as\u00ed\u00a0es: el principal\u00a0terreno\u00a0para\u00a0lainnovaci\u00f3n\u00a0y el\u00a0crecimiento\u00a0no son\u00a0las\u00a0finanzas\u00a0ni\u00a0la\u00a0tecnolog\u00eda,\u00a0sino\u00a0las\u00a0cuestiones\u00a0sociales\u00a0y\u00a0ambientales.<\/p>\n<p style=\"font-weight: normal;color: #696969\"><strong>\u00bfExisten\u00a0ejemplos\u00a0de\u00a0firmas\u00a0l\u00edderes\u00a0que\u00a0est\u00e9n\u00a0tomando\u00a0este\u00a0camino?<\/strong><\/p>\n<p style=\"font-weight: normal;color: #696969\">Un\u00a0caso\u00a0destacado\u00a0es\u00a0el de la\u00a0industria\u00a0farmac\u00e9utica. Los\u00a0laboratorios\u00a0construyeron\u00a0fortunas\u00a0sirviendo\u00a0a unn\u00famero\u00a0muy\u00a0limitado\u00a0de\u00a0clientes\u00a0en el\u00a0mundo.\u00a0Debido\u00a0a\u00a0su\u00a0modelo\u00a0de\u00a0negocios, a\u00a0su\u00a0nivel\u00a0de\u00a0precios, a\u00a0su\u00a0manerade\u00a0distribuir\u00a0sus\u00a0productos,\u00a0ignoraron\u00a0a\u00a0cerca\u00a0de 6.000\u00a0millones\u00a0de personas\u00a0que\u00a0tienen\u00a0necesidad\u00a0demedicamentos\u00a0como\u00a0cualquiera.\u00a0Pero\u00a0las\u00a0compa\u00f1\u00edas\u00a0farmac\u00e9uticas\u00a0nunca\u00a0atendieron\u00a0esa\u00a0necesidad,\u00a0ni\u00a0siquierapensaron\u00a0en\u00a0atenderla,\u00a0porque\u00a0no\u00a0consideraban\u00a0que\u00a0se\u00a0tratara\u00a0de un\u00a0mercado\u00a0real.\u00a0Ahora, con\u00a0nuevas\u00a0formas\u00a0depensar,\u00a0est\u00e1n\u00a0mirando\u00a0de\u00a0manera\u00a0distinta\u00a0a\u00a0ese\u00a0mercado. Se\u00a0dan\u00a0cuenta\u00a0de\u00a0que\u00a0lo\u00a0hab\u00edan\u00a0subestimado.<\/p>\n<p style=\"font-weight: normal;color: #696969\"><strong>\u00bfLa\u00a0nueva\u00a0forma de\u00a0pensar\u00a0es\u00a0una\u00a0nueva\u00a0forma de\u00a0hacer\u00a0las\u00a0cosas?<\/strong><\/p>\n<p style=\"font-weight: normal;color: #696969\">Desde\u00a0luego.\u00a0Cuando\u00a0Novartis\u00a0comenz\u00f3\u00a0a vender\u00a0medicamentos\u00a0en la India, en\u00a0comunidades\u00a0rurales, se\u00a0encontr\u00f3con un\u00a0mercado\u00a0de miles de\u00a0millones\u00a0de personas.\u00a0Pero\u00a0no\u00a0pod\u00eda\u00a0seguir\u00a0utilizando\u00a0el\u00a0mismo\u00a0sistema\u00a0que\u00a0usabapara\u00a0vender\u00a0remedios\u00a0en\u00a0Suiza, en\u00a0Inglaterra\u00a0o en los<\/p>\n<p style=\"font-weight: normal;color: #696969\">Estados\u00a0Unidos. En India no\u00a0hab\u00eda\u00a0un\u00a0s\u00f3lido\u00a0sistema\u00a0de\u00a0salud, y\u00a0tampoco\u00a0hab\u00eda\u00a0consumidores\u00a0con alto\u00a0nivel\u00a0deeducaci\u00f3n,\u00a0as\u00ed\u00a0que\u00a0Novartis\u00a0tuvo\u00a0que\u00a0inventar\u00a0una\u00a0cadena\u00a0de valor\u00a0completamente\u00a0nueva.\u00a0Pero\u00a0lo\u00a0interesante\u00a0esque,\u00a0como\u00a0fruto\u00a0de\u00a0esa\u00a0experiencia, la\u00a0empresa\u00a0aprendi\u00f3\u00a0muchas\u00a0cosas\u00a0que\u00a0luego\u00a0pudo\u00a0aplicar\u00a0a\u00a0su\u00a0negociotradicional.\u00a0As\u00ed\u00a0que,\u00a0parad\u00f3jicamente, la\u00a0gran\u00a0fuente\u00a0de\u00a0innovaci\u00f3n\u00a0provino\u00a0de\u00a0esta\u00a0direcci\u00f3n\u00a0que\u00a0nadie\u00a0hab\u00edaimaginado, de\u00a0estos\u00a0lugares\u00a0del\u00a0planeta\u00a0que\u00a0estaban\u00a0subvaluados. Si\u00a0miramos\u00a0el\u00a0escenario\u00a0global,\u00a0veremos\u00a0quelas\u00a0mayores\u00a0oportunidades\u00a0de\u00a0mercado\u00a0vendr\u00e1n\u00a0de los\u00a0mayores\u00a0problemas\u00a0que\u00a0la\u00a0humanidad\u00a0tiene\u00a0por\u00a0resolver.Durante\u00a0los\u00a0\u00faltimos\u00a050\u00a0a\u00f1os\u00a0vivimos\u00a0una\u00a0etapa\u00a0de\u00a0estabilidad, en la\u00a0que\u00a0aplicamos\u00a0la\u00a0f\u00f3rmula\u00a0que\u00a0hab\u00edamosdesarrollado. Lo\u00a0que\u00a0est\u00e1\u00a0sucediendo\u00a0ahora\u00a0es\u00a0que\u00a0esa\u00a0f\u00f3rmula\u00a0est\u00e1\u00a0perdiendo\u00a0vigencia. Lo usual y\u00a0conocido\u00a0yano\u00a0funciona. Y\u00a0eso\u00a0es\u00a0muy\u00a0positivo.<\/p>\n<p style=\"font-weight: normal;color: #696969\"><strong>Diferencie\u00a0el valor\u00a0compartido\u00a0de la\u00a0RSE.<\/strong><\/p>\n<p style=\"font-weight: normal;color: #696969\">La\u00a0responsabilidad\u00a0social\u00a0empresaria\u00a0consiste\u00a0fundamentalmente\u00a0en\u00a0tomar\u00a0recursos\u00a0de la\u00a0compa\u00f1\u00eda\u00a0e\u00a0invertirlosen\u00a0ser\u00a0un\u00a0buen\u00a0ciudadano.\u00a0Ya\u00a0saben:\u00a0reciclar\u00a0efluentes,\u00a0donar\u00a0dinero\u00a0a\u00a0causas\u00a0sociales,\u00a0incrementar\u00a0latransparencia\u00a0y\u00a0esas\u00a0cosas. El valor\u00a0compartido, en\u00a0cambio, se\u00a0refiere\u00a0al\u00a0negocio\u00a0mismo\u00a0de la\u00a0compa\u00f1\u00eda, alcoraz\u00f3n\u00a0del\u00a0negocio, a\u00a0operar\u00a0el\u00a0negocio\u00a0de\u00a0manera\u00a0diferente. El valor\u00a0compartido\u00a0implica\u00a0plantear\u00a0un\u00a0nuevomodelo\u00a0de\u00a0negocio.\u00a0Cuando\u00a0uno\u00a0crea\u00a0valor\u00a0compartido,\u00a0est\u00e1\u00a0creando\u00a0renta,\u00a0ganancia\u00a0para\u00a0la\u00a0empresa.\u00a0As\u00ed\u00a0que\u00a0ladiferencia\u00a0fundamental\u00a0radica\u00a0en\u00a0hacer\u00a0algo\u00a0separado\u00a0de la\u00a0actividad\u00a0primaria\u00a0de la\u00a0compa\u00f1\u00eda,\u00a0que\u00a0requiere\u00a0retirardinero\u00a0para\u00a0distribuirlo\u00a0en\u00a0causas\u00a0nobles,\u00a0frente\u00a0a\u00a0integrar\u00a0al\u00a0negocio\u00a0la variable del\u00a0impacto\u00a0social y\u00a0ambiental,para\u00a0obtener\u00a0valor\u00a0econ\u00f3mico\u00a0de\u00a0ello.<\/p>\n<p style=\"font-weight: normal;color: #696969\"><strong>\u00bfLlega\u00a0el\u00a0mensaje\u00a0al\u00a0mundo\u00a0corporativo?<\/strong><\/p>\n<p style=\"font-weight: normal;color: #696969\">Hay\u00a0una\u00a0gran\u00a0confusi\u00f3n. Las\u00a0empresas\u00a0se\u00a0equivocan.\u00a0Dicen\u00a0que\u00a0est\u00e1n\u00a0creando\u00a0valor\u00a0compartido,\u00a0pero\u00a0lo\u00a0queest\u00e1n\u00a0haciendo\u00a0es\u00a0quitar\u00a0recursos\u00a0de\u00a0su\u00a0negocio\u00a0para\u00a0hacer\u00a0beneficencia. No\u00a0est\u00e1n\u00a0incorporando\u00a0esta\u00a0nuevaperspectiva\u00a0al\u00a0negocio.\u00a0Existe\u00a0una\u00a0cantidad\u00a0de\u00a0problemas\u00a0en\u00a0las\u00a0comunidades, en\u00a0todos\u00a0los\u00a0pa\u00edses\u00a0del\u00a0mundo, y lagente\u00a0de\u00a0negocios\u00a0est\u00e1\u00a0desesperada\u00a0por\u00a0hallar\u00a0una\u00a0forma\u00a0positiva\u00a0de\u00a0encarar\u00a0estos\u00a0asuntos. La\u00a0clave\u00a0es\u00a0hacerlousando\u00a0su\u00a0conocimiento\u00a0de\u00a0negocios, en\u00a0lugar\u00a0de\u00a0adoptar\u00a0un\u00a0rol\u00a0de\u00a0fil\u00e1ntropo\u00a0que\u00a0dona\u00a0dinero. Las\u00a0firmasactuando\u00a0como\u00a0empresas, y no\u00a0como\u00a0entidades\u00a0de\u00a0caridad, son la\u00a0fuerza\u00a0m\u00e1s\u00a0poderosa\u00a0que\u00a0posee\u00a0la\u00a0humanidadpara\u00a0enfrentar\u00a0los\u00a0problemas\u00a0ambientales\u00a0y\u00a0sociales.\u00a0Todo\u00a0comienza\u00a0con un\u00a0cambio\u00a0de\u00a0mentalidad,\u00a0acerca\u00a0de\u00a0cu\u00e1les\u00a0el\u00a0papel\u00a0de\u00a0las\u00a0corporaciones\u00a0en la\u00a0sociedad,\u00a0d\u00f3nde\u00a0termina\u00a0su\u00a0rol\u00a0y\u00a0empieza\u00a0el de\u00a0otras\u00a0organizaciones.\u00a0Cadavez\u00a0m\u00e1s\u00a0compa\u00f1\u00edas\u00a0est\u00e1n\u00a0entendiendo\u00a0que\u00a0pueden\u00a0jugar\u00a0un\u00a0papel\u00a0m\u00e1s\u00a0importante\u00a0respecto\u00a0de los\u00a0problemassociales, y\u00a0que\u00a0eso\u00a0resulta\u00a0beneficioso\u00a0para\u00a0su\u00a0negocio. No\u00a0es\u00a0caridad. No\u00a0es\u00a0ser\u00a0patri\u00f3tico. Se\u00a0trata\u00a0de\u00a0hacer\u00a0queel\u00a0negocio\u00a0funcione\u00a0de\u00a0manera\u00a0m\u00e1s\u00a0efectiva\u00a0y\u00a0eficiente, en el\u00a0proceso\u00a0de\u00a0creaci\u00f3n\u00a0de valor\u00a0compartido.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Extra\u00eddo\u00a0de la\u00a0revista\u00a0WOBI,\u00a0V18N1 http:\/\/www.wobi.com\/es\/blog\/estrategia\/la-nueva-cruzada-una-entrevista-con-michael-porter Por\u00a0primera\u00a0vez\u00a0en la\u00a0historia,\u00a0desde\u00a0la\u00a0revoluci\u00f3n\u00a0industrial,\u00a0parece\u00a0estar\u00a0produci\u00e9ndose\u00a0lo\u00a0que\u00a0podr\u00edaconsiderarse\u00a0un\u00a0quiebre\u00a0entre\u00a0los\u00a0negocios\u00a0y la\u00a0sociedad, un\u00a0distanciamiento\u00a0entre\u00a0las\u00a0corporaciones\u00a0y lagente.\u00a0Michael Porter, el\u00a0c\u00e9lebre\u00a0gur\u00fa\u00a0de\u00a0estrategia\u00a0corporativa,\u00a0entiende\u00a0que\u00a0las\u00a0compa\u00f1\u00edas\u00a0ya\u00a0no\u00a0enfrentan\u00a0lostradicionales\u00a0desaf\u00edos\u00a0de management\u00a0que\u00a0\u00e9l\u00a0hist\u00f3ricamente\u00a0ayudaba\u00a0a resolver,\u00a0sino\u00a0que\u00a0se\u00a0ven\u00a0frente\u00a0a\u00a0unasituaci\u00f3n\u00a0completamente\u00a0nueva, un\u00a0reto\u00a0completamente\u00a0distinto. \u201cA\u00f1os\u00a0atr\u00e1s, al\u00a0menos\u00a0en los\u00a0Estados\u00a0Unidos,\u00a0las\u00a0empresas\u00a0eran\u00a0el\u00a0lugar\u00a0donde\u00a0la\u00a0gente\u00a0quer\u00eda\u00a0estar\u201d,\u00a0comentaPorter.\u00a0\u201cEso\u00a0se ha\u00a0ido\u00a0perdiendo. La idea de\u00a0que\u00a0las\u00a0compa\u00f1\u00edas\u00a0existen\u00a0para\u00a0maximizar\u00a0la\u00a0ganancia\u00a0de losaccionistas\u00a0ya\u00a0no\u00a0resulta\u00a0atractiva\u00a0para\u00a0la\u00a0comunidad.\u00a0Cuando\u00a0los\u00a0beneficios\u00a0se\u00a0redujeron, los\u00a0puestos\u00a0de\u00a0trabajoempezaron\u00a0a\u00a0perderse\u00a0y los\u00a0salarios\u00a0a\u00a0recortarse, la\u00a0sociedad\u00a0comenz\u00f3\u00a0a\u00a0cuestionar\u00a0al\u00a0mundo\u00a0corporativo.\u00a0As\u00edque\u00a0el\u00a0mundo\u00a0corporativo\u00a0deber\u00e1\u00a0cambiar\u00a0de\u00a0mentalidad,\u00a0esbozar\u00a0nuevas\u00a0teor\u00edas,\u00a0establecer\u00a0nuevos\u00a0marcos\u00a0dereferencia\u00a0desde\u00a0donde\u00a0observar\u00a0este\u00a0problema,\u00a0mirar\u00a0las\u00a0cosas\u00a0y\u00a0mirarse\u00a0a\u00a0s\u00ed\u00a0mismo.\u201d\u00a0El\u00a0propio\u00a0Porter haaportado\u00a0una\u00a0semilla\u00a0para\u00a0este\u00a0cambio, al\u00a0acu\u00f1ar\u00a0el\u00a0t\u00e9rmino\u00a0\u201cvalor\u00a0compartido\u201d. \u00bfQu\u00e9\u00a0significa\u00a0\u201cvalor\u00a0compartido\u201d? Significa\u00a0atender\u00a0a un\u00a0problema\u00a0social, a un\u00a0desaf\u00edo\u00a0social,\u00a0como\u00a0puede\u00a0ser\u00a0el\u00a0agua, la\u00a0nutrici\u00f3n\u00a0o la\u00a0salud, y a lavez\u00a0obtener\u00a0una\u00a0ganancia.\u00a0Encararlo\u00a0como\u00a0un\u00a0negocio, en\u00a0lugar\u00a0de\u00a0verlo\u00a0como\u00a0caridad\u00a0o\u00a0donaci\u00f3n.\u00a0Encontrar\u00a0lamanera\u00a0de\u00a0atender\u00a0a\u00a0esa\u00a0necesidad\u00a0en forma\u00a0redituable. El valor\u00a0compartido\u00a0reside en los\u00a0productos, en elcliente, en los\u00a0proveedores, en\u00a0toda\u00a0la\u00a0cadena\u00a0de valor, en\u00a0las\u00a0instituciones\u00a0de la\u00a0comunidad\u00a0que\u00a0rodea\u00a0a laempresa.\u00a0Muchas\u00a0compa\u00f1\u00edas\u00a0son\u00a0muy\u00a0h\u00e1biles\u00a0para\u00a0cubrir\u00a0las\u00a0necesidades\u00a0de los\u00a0clientes\u00a0tradicionales,\u00a0perodescubrir\u00edan\u00a0una\u00a0gran\u00a0oportunidad\u00a0si\u00a0entendieran\u00a0que\u00a0existe\u00a0un\u00a0enorme\u00a0potencial\u00a0de\u00a0crecimiento\u00a0alrededor\u00a0del valor\u00a0compartido. La mayor\u00a0oportunidad\u00a0de\u00a0crecimiento\u00a0reside [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/posts\/800"}],"collection":[{"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/comments?post=800"}],"version-history":[{"count":1,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/posts\/800\/revisions"}],"predecessor-version":[{"id":1242,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/posts\/800\/revisions\/1242"}],"wp:attachment":[{"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/media?parent=800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/categories?post=800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/tags?post=800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}