{"id":802,"date":"2014-08-19T11:09:45","date_gmt":"2014-08-19T14:09:45","guid":{"rendered":"http:\/\/mulki.com.ar\/iadmin\/?p=802"},"modified":"2014-09-17T14:11:19","modified_gmt":"2014-09-17T14:11:19","slug":"las-epocas-de-crisis-e-inestabilidad-son-las-mejores-para-ganar-la-fidelidad-de-clientes","status":"publish","type":"post","link":"https:\/\/face.unt.edu.ar\/web\/iadmin\/las-epocas-de-crisis-e-inestabilidad-son-las-mejores-para-ganar-la-fidelidad-de-clientes\/","title":{"rendered":"\u201cLas \u00e9pocas de crisis e inestabilidad son las mejores para ganar la fidelidad de clientes\u201d"},"content":{"rendered":"
Publicado\u00a0en\u00a0edici\u00f3n\u00a0on line,\u00a0diario\u00a0El\u00a0Cronista,\u00a0<\/span>22-10-12<\/span>http<\/a>:\/\/www.cronista.com\/empresas\/Las-epocas-de-crisis-e-inestabilidad-son-las-mejores-para-ganar-la-fidelidad-de-clientes-20121022-0104.html<\/a><\/h5>\n
Nicol\u00e1s\u00a0Muszkat\u00a0es\u00a0gerente\u00a0general de la\u00a0oficina\u00a0comercial\u00a0argentina\u00a0de\u00a0Shimano,\u00a0compa\u00f1\u00eda\u00a0japonesa\u00a0l\u00edder\u00a0en lafabricaci\u00f3n\u00a0de\u00a0componentes\u00a0de\u00a0bicicletas.\u00a0Aqu\u00ed\u00a0habla\u00a0sobre\u00a0sus\u00a0inicios\u00a0como\u00a0emprendedor,\u00a0tambi\u00e9n\u00a0sobre\u00a0elmercado\u00a0argentino\u00a0frente\u00a0a la\u00a0traba\u00a0de\u00a0importaciones\u00a0 y el\u00a0auge\u00a0que\u00a0vive el\u00a0transporte\u00a0urbano\u00a0sobre\u00a0dos\u00a0ruedas.<\/div>\n
Por:\u00a0Sebasti\u00e1n\u00a0Salvador \u00a0 \u00a0 \u00a0\u00a0<\/span>\u00a0<\/a>ssalvador@cronista.com<\/a><\/h5>\n
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Shimano\u00a0es\u00a0una\u00a0empresa\u00a0japonesa\u00a0l\u00edder\u00a0en el\u00a0mercado\u00a0de la\u00a0producci\u00f3n\u00a0de\u00a0componentes\u00a0de\u00a0bicicletas\u00a0y\u00a0accesorios\u00a0de\u00a0\u00a0pesca\u00a0quefactura\u00a0a\u00a0nivel\u00a0global u$s 3.500\u00a0millones.\u00a0\u00a0Emplea\u00a0a 11000 personas\u00a0entre\u00a0sus\u00a0sus\u00a0f\u00e1bricas\u00a0de\u00a0Jap\u00f3n, China,\u00a0Malasia,\u00a0Singapur\u00a0yRep\u00fablica\u00a0Checa. La\u00a0compa\u00f1\u00eda\u00a0tiene\u00a0oficinas\u00a0comerciales\u00a0en EE.UU.,\u00a0Francia,\u00a0Holanda,\u00a0Canad\u00e1\u00a0y\u00a0desde\u00a0hace\u00a0un\u00a0a\u00f1o,\u00a0aqu\u00ed\u00a0en elpa\u00eds.\u00a0Nicol\u00e1s\u00a0Muszkat,\u00a0gerente\u00a0general de la\u00a0sucursal\u00a0argentina,\u00a0cuenta\u00a0sobre\u00a0el\u00a0mercado\u00a0local y el boom del\u00a0uso\u00a0de la\u00a0bici. Laexperiencia\u00a0de un\u00a0emprendedor\u00a0que\u00a0se\u00a0inici\u00f3\u00a0con\u00a0apenas\u00a0u$s 2.500,\u00a0pero\u00a0que\u00a0ahora\u00a0pedalea\u00a0con los\u00a0grandes.<\/p>\n

\u00bfC\u00f3mo\u00a0te\u00a0iniciaste\u00a0en el\u00a0ambiente\u00a0de\u00a0las\u00a0bicicletas?<\/strong><\/p>\n

Yo\u00a0era\u00a0corredor\u00a0de\u00a0triatl\u00f3n\u00a0y\u00a0ten\u00eda\u00a0un\u00a0patrocinio\u00a0muy\u00a0b\u00e1sico\u00a0de\u00a0une\u00a0empresa\u00a0americana\u00a0de\u00a0manubrios. En 2001\u00a0yo\u00a0estudiabaadministraci\u00f3n\u00a0de\u00a0empresas\u00a0en la\u00a0facultad\u00a0y\u00a0adem\u00e1s\u00a0entrenaba. Y\u00a0esta\u00a0gente\u00a0de\u00a0Estados\u00a0Unidos\u00a0ante la\u00a0ca\u00edda\u00a0del\u00a0importador\u00a0local, me\u00a0preguntaron\u00a0si\u00a0me\u00a0interesaba\u00a0trabajar\u00a0nuestros\u00a0productos\u00a0en\u00a0argentina.\u00a0Empezamos\u00a0a\u00a0importar\u00a0partes\u00a0de\u00a0bicicleta\u00a0como\u00a0unmicroemprendimiento, con\u00a0una\u00a0inversi\u00f3n\u00a0inicial\u00a0u$s de 2500\u00a0uss,\u00a0que\u00a0en 2001\u00a0igual\u00a0era\u00a0bastante.<\/p>\n

\u00bfY en la\u00a0Compa\u00f1\u00eda?<\/strong><\/p>\n

En 2005 se\u00a0instala\u00a0en\u00a0pa\u00eds\u00a0un\u00a0distribuidor\u00a0de\u00a0Shimano, el\u00a0mismo\u00a0que\u00a0en Portugal\u00a0abre\u00a0una\u00a0sucursal\u00a0ac\u00e1\u00a0y me\u00a0convocan\u00a0paraparticipar\u00a0en la\u00a0empresa\u00a0tambi\u00e9n\u00a0como\u00a0socio y\u00a0presidente\u00a0pero\u00a0en 2009 me\u00a0abr\u00ed\u00a0de\u00a0ese\u00a0proyecto\u00a0y a los\u00a0pocos\u00a0dias\u00a0me\u00a0convoc\u00f3Shimano\u00a0para\u00a0trabajar\u00a0directamente.<\/p>\n

\u00bfC\u00f3mo\u00a0es\u00a0el\u00a0mercado\u00a0argentino\u00a0de\u00a0bicicletas?<\/strong><\/p>\n

Argentina\u00a0es\u00a0tradicionalmente\u00a0el\u00a0segundo\u00a0mercado\u00a0de\u00a0Latinoam\u00e9rica\u00a0m\u00e1s\u00a0importante,\u00a0por\u00a0debajo\u00a0de\u00a0Brasil\u00a0pero\u00a0por\u00a0encima\u00a0deM\u00e9xico, a\u00a0pesar\u00a0de\u00a0que\u00a0es\u00a0una\u00a0econom\u00eda\u00a0m\u00e1s\u00a0grande. Para\u00a0Shimano\u00a0tiene\u00a0mucho\u00a0potencial,\u00a0porque\u00a0existen\u00a0muchas\u00a0f\u00e1bricas,muchas\u00a0pymes,\u00a0algo\u00a0que\u00a0no se\u00a0encuentra\u00a0en\u00a0todos\u00a0los\u00a0paises\u00a0de la\u00a0regi\u00f3n.<\/p>\n

Hace\u00a0poco\u00a0se\u00a0conoci\u00f3\u00a0que\u00a0las\u00a0ventas\u00a0de\u00a0bicicletas\u00a0en 2011\u00a0hab\u00eda\u00a0superado\u00a0la de autos\u00a0usados\u2026<\/strong><\/p>\n

Si, el 2011\u00a0fue\u00a0muy\u00a0bueno\u00a0para\u00a0nosotros.\u00a0Hasta\u00a0que\u00a0se\u00a0iniciaron\u00a0las\u00a0trabas\u00a0a\u00a0las\u00a0importaciones\u00a0el\u00a0volumen\u00a0de\u00a0ventas\u00a0alcanzaba\u00a0los u$s 15\u00a0millones, era\u00a0muy\u00a0similar al\u00a0consumo\u00a0en\u00a0Brasil.\u00a0 Hay\u00a0otra\u00a0estad\u00edstica\u00a0mas\u00a0interna,\u00a0nuestra,\u00a0que\u00a0es\u00a0que\u00a0las\u00a0bicicleter\u00edasespecialmente\u00a0de\u00a0CABA\u00a0y Gran Buenos Aires\u00a0incrementaron\u00a0un 50%\u00a0las\u00a0ventas\u00a0hasta\u00a0febrero-marzo\u00a0de\u00a0este\u00a0a\u00f1o,\u00a0gracias\u00a0al mayoruso\u00a0de\u00a0bicicletas\u00a0tanto\u00a0en la\u00a0ciudad\u00a0como\u00a0en\u00a0eventos, hay\u00a0m\u00e1s\u00a0cantidad\u00a0de\u00a0eventos\u00a0para\u00a0mas\u00a0tipo\u00a0de\u00a0gente\u00a0o sea no solo\u00a0paracompetidores\u00a0avezados\u00a0sino\u00a0para\u00a0gente\u00a0normal,\u00a0eso\u00a0incremento\u00a0el\u00a0uso\u00a0de la\u00a0bici.<\/p>\n

\u00bfY\u00a0c\u00f3mo\u00a0los\u00a0afect\u00f3\u00a0la\u00a0nueva\u00a0situaci\u00f3n\u00a0con\u00a0las\u00a0importaciones?<\/strong><\/p>\n

Hoy\u00a0por\u00a0hoy,\u00a0estamos\u00a0trabajando\u00a0a\u00a0nivel\u00a0pa\u00eds\u00a0en un 40%\u00a0menos\u00a0que\u00a0el\u00a0a\u00f1o\u00a0pasado.<\/p>\n

\u00bfCu\u00e1l\u00a0es\u00a0la\u00a0visi\u00f3n\u00a0de la casa\u00a0matriz?<\/strong><\/p>\n

Los\u00a0japoneses\u00a0tienen\u00a0una\u00a0postura\u00a0de\u00a0paciencia, de\u00a0ver\u00a0qu\u00e9\u00a0es\u00a0lo\u00a0que\u00a0pasa. Para la\u00a0filosof\u00eda\u00a0japonesa\u00a0uno\u00a0o dos\u00a0a\u00f1os\u00a0es\u00a0pocotiempo\u00a0para\u00a0tomar\u00a0una\u00a0decisi\u00f3n\u00a0de\u00a0negocios.\u00a0Ellos\u00a0quieren\u00a0ver\u00a0hacia\u00a0d\u00f3nde\u00a0se\u00a0direcciona\u00a0la\u00a0pol\u00edtica\u00a0argentina. No nos\u00a0desviamosnada del plan\u00a0inicial\u00a0solo se\u00a0fren\u00f3\u00a0la\u00a0contrataci\u00f3n\u00a0de personal.<\/p>\n

\u00bfY la\u00a0regi\u00f3n?<\/strong><\/p>\n

Muy\u00a0diferente,\u00a0Brasil\u00a0se\u00a0convirti\u00f3\u00a0en un\u00a0mercado\u00a0de 5\u00a0millones\u00a0de\u00a0bicis\u00a0por\u00a0a\u00f1o,\u00a0casi\u00a0duplic\u00f3\u00a0las\u00a0ventas. Gracias a\u00a0eso, y a\u00a0pesar\u00a0delbaj\u00f3n\u00a0local, la\u00a0regi\u00f3n\u00a0est\u00e1\u00a0en\u00a0r\u00e9cord\u00a0hist\u00f3rico\u00a0de\u00a0ventas\u00a0de\u00a0bicicletas.<\/p>\n

\u00bfA\u00a0d\u00f3nde\u00a0enfocan\u00a0las\u00a0inversiones\u00a0locales en\u00a0estas\u00a0circunstancias?<\/strong><\/p>\n

En\u00a0publicidad\u00a0y\u00a0capacitaciones. En\u00a0eso\u00a0estamos\u00a0incluso\u00a0invirtiendo\u00a0m\u00e1s\u00a0de lo\u00a0que\u00a0estaba\u00a0presupuestado. De\u00a0hecho, ParaShimano,\u00a0estas\u00a0\u00e9pocas\u00a0de crisis e\u00a0inestabilidad\u00a0son\u00a0las\u00a0mejores\u00a0para\u00a0ganar\u00a0la\u00a0fidelidad\u00a0de\u00a0clientes\u00a0para\u00a0el\u00a0futuro. Y\u00a0demostrar\u00a0quela\u00a0marca\u00a0no\u00a0por\u00a0nada\u00a0tiene\u00a0m\u00e1s\u00a0de 90\u00a0a\u00f1os\u00a0y\u00a0es\u00a0la\u00a0empresa\u00a0m\u00e1s\u00a0grande\u00a0de la\u00a0industria\u00a0de la\u00a0bicicleta.<\/p>\n

Tambi\u00e9n\u00a0participan\u00a0mucho\u00a0en\u00a0competencias\u00a0y\u00a0eventos\u00a0del\u00a0rubro\u2026<\/strong><\/p>\n

Es\u00a0una\u00a0pol\u00edtica\u00a0de\u00a0acercamiento\u00a0al\u00a0mercado. Lo\u00a0que\u00a0hacemos\u00a0es\u00a0dar\u00a0\u00abServicio\u00a0de\u00a0soporte\u00a0neutral\u00bb.\u00a0Vamos\u00a0a\u00a0eventos\u00a0donde\u00a0haygente\u00a0en\u00a0bicicleta\u00a0y con\u00a0damos\u00a0servicio\u00a0mec\u00e1nico\u00a0gratuito:\u00a0mano\u00a0de\u00a0obra, service y\u00a0reparaciones\u00a0b\u00e1sicas.\u00a0Es\u00a0una\u00a0manera\u00a0de\u00a0dar\u00a0unservicio\u00a0postventa\u00a0muy\u00a0importante\u00a0a\u00a0nuestro\u00a0p\u00fablico\u00a0usuario\u00a0final. En\u00a0otros\u00a0pa\u00edses,\u00a0estas\u00a0iniciativas\u00a0se\u00a0ven\u00a0en La\u00a0vuelta\u00a0de\u00a0Espa\u00f1a,donde\u00a0el\u00a0soporte\u00a0neutral\u00a0es\u00a0nuestro. O\u00a0las\u00a0copas\u00a0del\u00a0mundo\u00a0de\u00a0MTB,\u00a0es\u00a0una\u00a0pol\u00edtica\u00a0global de la\u00a0compa\u00f1\u00eda\u00a0estar\u00a0cerca\u00a0de losatletas.<\/p>\n

Las\u00a0automotrices\u00a0planeas\u00a0fabricar\u00a0bicicletas. \u00bfEs\u00a0una\u00a0competencia\u00a0o\u00a0una\u00a0oportunidad?<\/strong><\/p>\n

Para\u00a0nosotros\u00a0cualquier\u00a0f\u00e1brica\u00a0de\u00a0bicicletas\u00a0es\u00a0un\u00a0aliado,\u00a0m\u00e1s\u00a0del 50% del\u00a0negocio\u00a0global de\u00a0Shimano\u00a0es\u00a0venderle\u00a0justamente\u00a0alas\u00a0marcas.\u00a0Ellos\u00a0lanzan\u00a0sus\u00a0modelos\u00a0como\u00a0una\u00a0muestra\u00a0de\u00a0tendencia,\u00a0ellos\u00a0quieren\u00a0mostrar\u00a0con\u00a0esas\u00a0bicicletas\u00a0tendencias\u00a0dedise\u00f1o, de\u00a0comportamiento\u00a0del\u00a0consumidor,\u00a0que\u00a0en\u00a0Europa\u00a0va\u00a0mucho\u00a0al\u00a0ciclismo\u00a0urbano, a\u00a0l\u00edneas\u00a0m\u00e1s\u00a0modernas,\u00a0m\u00e1s\u00a0eficientes,mas\u00a0ecol\u00f3gicas. Para\u00a0nosotros\u00a0es\u00a0una\u00a0buena\u00a0plataforma\u00a0para\u00a0mostrar\u00a0nuestros\u00a0productos\u00a0de\u00a0m\u00e1s\u00a0alta\u00a0gama,\u00a0por\u00a0ejemplo\u00a0lossistemas\u00a0de\u00a0cambios\u00a0electr\u00f3nicos,\u00a0transmisiones\u00a0electr\u00f3nicas\u00a0y\u00a0autom\u00e1ticas\u00a0de\u00a0bicicletas,\u00a0que\u00a0Shimano\u00a0tiene\u00a0desarrollado.<\/p>\n

\u00bfC\u00f3mo\u00a0ve\u00a0la\u00a0promoci\u00f3n\u00a0del\u00a0uso\u00a0para\u00a0transporte\u00a0en\u00a0bicicleta\u00a0en Argentina de\u00a0parte\u00a0de\u00a0organismos\u00a0estatales?<\/strong><\/p>\n

Se\u00a0est\u00e1n\u00a0haciendo\u00a0bastantes\u00a0cosas\u00a0con el\u00a0tema\u00a0de la\u00a0movilidad\u00a0en\u00a0bicicleta. La\u00a0ampliaci\u00f3n\u00a0de la red de\u00a0ciclov\u00edas, los\u00a0cr\u00e9ditos\u00a0paracompra\u00a0de\u00a0bicis\u00a0nuevas\u00a0son\u00a0caminos\u00a0a\u00a0seguir.\u00a0Pero\u00a0no\u00a0s\u00f3lo\u00a0en Buenos Aires,\u00a0tambi\u00e9n\u00a0en\u00a0C\u00f3rdoba, Rosario y Mendoza se\u00a0est\u00e1nmoviendo.\u00a0Todo\u00a0es\u00a0parte\u00a0de un\u00a0cambio\u00a0cultural. En\u00a0Jap\u00f3n\u00a0se\u00a0usa\u00a0much\u00edsimo\u00a0la\u00a0bici\u00a0desde\u00a0hace\u00a0200\u00a0a\u00f1os. En\u00a0Holanda\u00a0y\u00a0Alemania, lo\u00a0mismo. En China se\u00a0usa\u00a0para\u00a0transporte\u00a0pero\u00a0no\u00a0para\u00a0deporte,\u00a0ac\u00e1\u00a0es\u00a0al\u00a0rev\u00e9s,\u00a0s\u00f3lo\u00a0es\u00a0para\u00a0deporte\u00a0y no\u00a0para\u00a0transporte,entonces\u00a0cada\u00a0mercado\u00a0tiene\u00a0una\u00a0din\u00e1mica\u00a0diferente. En el\u00a0pa\u00eds,\u00a0poco\u00a0a\u00a0poco, se\u00a0est\u00e1\u00a0avanzando\u00a0al\u00a0uso\u00a0masivo\u00a0de\u00a0bicicleta\u00a0paratransporte\u00a0y\u00a0basta\u00a0con\u00a0salir\u00a0a la\u00a0calle\u00a0una\u00a0ma\u00f1ana\u00a0para\u00a0ver\u00a0que\u00a0se\u00a0increment\u00f3\u00a0claramente\u00a0el\u00a0n\u00famero\u00a0de\u00a0ciclistas\u00a0que\u00a0la\u00a0usan\u00a0comotransporte. De\u00a0todos\u00a0modos\u00a0es\u00a0algo\u00a0que\u00a0tanto\u00a0el\u00a0Estado\u00a0como\u00a0los\u00a0privados\u00a0tenemos\u00a0que\u00a0aportar\u00a0para\u00a0que\u00a0cada\u00a0vez\u00a0se use\u00a0m\u00e1s\u00a0labicicleta.<\/p>\n

En\u00a0ese\u00a0sentido\u00a0est\u00e1n\u00a0organizando\u00a0un\u00a0evento\u00a0importante\u00a0la\u00a0semana\u00a0que\u00a0viene\u2026<\/strong><\/p>\n

Si,\u00a0tenemos\u00a0que\u00a0acercar\u00a0a\u00fan\u00a0m\u00e1s\u00a0el\u00a0ciclismo\u00a0a la\u00a0gente. Para\u00a0eso\u00a0el 27 y 28 de\u00a0Octubre\u00a0organizamos\u00a0el\u00a0\u201cShimano\u00a0Fest\u201d en elRosedal, con\u00a0apoyo\u00a0de la\u00a0Secretar\u00eda\u00a0de\u00a0deportes\u00a0de la\u00a0Ciudad\u00a0de Buenos Aires.\u00a0Es\u00a0totalmente\u00a0gratuito\u00a0para\u00a0el\u00a0p\u00fablico. Son dos\u00a0d\u00edasde\u00a0actividades,\u00a0charlas\u00a0y\u00a0atracciones\u00a0relacionadas\u00a0con\u00a0las\u00a0bicicletas.\u00a0Demostraciones\u00a0de\u00a0salto, de\u00a0rampas\u00a0y el\u00a0plato\u00a0principal\u00a0es\u00a0la final del\u00a0circuito\u00a0Latinoamericano\u00a0de Short Track,\u00a0que\u00a0convoca\u00a0a los\u00a0mejores\u00a0de la\u00a0regi\u00f3n.\u00a0Adem\u00e1s\u00a0viene\u00a0a\u00a0dar\u00a0una\u00a0charla\u00a0MarianaPaj\u00f3n,\u00a0medalla\u00a0de\u00a0oro\u00a0en\u00a0BMX\u00a0en los\u00a0juegos\u00a0ol\u00edmpicos\u00a0de\u00a0Londres\u00a02012. Van a\u00a0estar\u00a0todas\u00a0las\u00a0marcas\u00a0de\u00a0bicicletas\u00a0representadasen el\u00a0evento,\u00a0las\u00a0nacionales\u00a0y\u00a0las\u00a0importadas.\u00a0Tenemos\u00a0muchas\u00a0expectativas\u00a0y\u00a0creemos\u00a0que\u00a0va\u00a0a\u00a0ser\u00a0una\u00a0gran\u00a0fiesta.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Publicado\u00a0en\u00a0edici\u00f3n\u00a0on line,\u00a0diario\u00a0El\u00a0Cronista,\u00a022-10-12http:\/\/www.cronista.com\/empresas\/Las-epocas-de-crisis-e-inestabilidad-son-las-mejores-para-ganar-la-fidelidad-de-clientes-20121022-0104.html Nicol\u00e1s\u00a0Muszkat\u00a0es\u00a0gerente\u00a0general de la\u00a0oficina\u00a0comercial\u00a0argentina\u00a0de\u00a0Shimano,\u00a0compa\u00f1\u00eda\u00a0japonesa\u00a0l\u00edder\u00a0en lafabricaci\u00f3n\u00a0de\u00a0componentes\u00a0de\u00a0bicicletas.\u00a0Aqu\u00ed\u00a0habla\u00a0sobre\u00a0sus\u00a0inicios\u00a0como\u00a0emprendedor,\u00a0tambi\u00e9n\u00a0sobre\u00a0elmercado\u00a0argentino\u00a0frente\u00a0a la\u00a0traba\u00a0de\u00a0importaciones\u00a0 y el\u00a0auge\u00a0que\u00a0vive el\u00a0transporte\u00a0urbano\u00a0sobre\u00a0dos\u00a0ruedas. Por:\u00a0Sebasti\u00e1n\u00a0Salvador \u00a0 \u00a0 \u00a0\u00a0\u00a0ssalvador@cronista.com Shimano\u00a0es\u00a0una\u00a0empresa\u00a0japonesa\u00a0l\u00edder\u00a0en el\u00a0mercado\u00a0de la\u00a0producci\u00f3n\u00a0de\u00a0componentes\u00a0de\u00a0bicicletas\u00a0y\u00a0accesorios\u00a0de\u00a0\u00a0pesca\u00a0quefactura\u00a0a\u00a0nivel\u00a0global u$s 3.500\u00a0millones.\u00a0\u00a0Emplea\u00a0a 11000 personas\u00a0entre\u00a0sus\u00a0sus\u00a0f\u00e1bricas\u00a0de\u00a0Jap\u00f3n, China,\u00a0Malasia,\u00a0Singapur\u00a0yRep\u00fablica\u00a0Checa. La\u00a0compa\u00f1\u00eda\u00a0tiene\u00a0oficinas\u00a0comerciales\u00a0en EE.UU.,\u00a0Francia,\u00a0Holanda,\u00a0Canad\u00e1\u00a0y\u00a0desde\u00a0hace\u00a0un\u00a0a\u00f1o,\u00a0aqu\u00ed\u00a0en elpa\u00eds.\u00a0Nicol\u00e1s\u00a0Muszkat,\u00a0gerente\u00a0general de la\u00a0sucursal\u00a0argentina,\u00a0cuenta\u00a0sobre\u00a0el\u00a0mercado\u00a0local y el boom del\u00a0uso\u00a0de la\u00a0bici. Laexperiencia\u00a0de un\u00a0emprendedor\u00a0que\u00a0se\u00a0inici\u00f3\u00a0con\u00a0apenas\u00a0u$s 2.500,\u00a0pero\u00a0que\u00a0ahora\u00a0pedalea\u00a0con los\u00a0grandes. \u00bfC\u00f3mo\u00a0te\u00a0iniciaste\u00a0en el\u00a0ambiente\u00a0de\u00a0las\u00a0bicicletas? Yo\u00a0era\u00a0corredor\u00a0de\u00a0triatl\u00f3n\u00a0y\u00a0ten\u00eda\u00a0un\u00a0patrocinio\u00a0muy\u00a0b\u00e1sico\u00a0de\u00a0une\u00a0empresa\u00a0americana\u00a0de\u00a0manubrios. En 2001\u00a0yo\u00a0estudiabaadministraci\u00f3n\u00a0de\u00a0empresas\u00a0en la\u00a0facultad\u00a0y\u00a0adem\u00e1s\u00a0entrenaba. Y\u00a0esta\u00a0gente\u00a0de\u00a0Estados\u00a0Unidos\u00a0ante la\u00a0ca\u00edda\u00a0del\u00a0importador\u00a0local, me\u00a0preguntaron\u00a0si\u00a0me\u00a0interesaba\u00a0trabajar\u00a0nuestros\u00a0productos\u00a0en\u00a0argentina.\u00a0Empezamos\u00a0a\u00a0importar\u00a0partes\u00a0de\u00a0bicicleta\u00a0como\u00a0unmicroemprendimiento, con\u00a0una\u00a0inversi\u00f3n\u00a0inicial\u00a0u$s de 2500\u00a0uss,\u00a0que\u00a0en 2001\u00a0igual\u00a0era\u00a0bastante. \u00bfY en la\u00a0Compa\u00f1\u00eda? En 2005 se\u00a0instala\u00a0en\u00a0pa\u00eds\u00a0un\u00a0distribuidor\u00a0de\u00a0Shimano, […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/posts\/802"}],"collection":[{"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/comments?post=802"}],"version-history":[{"count":1,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/posts\/802\/revisions"}],"predecessor-version":[{"id":1243,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/posts\/802\/revisions\/1243"}],"wp:attachment":[{"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/media?parent=802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/categories?post=802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/tags?post=802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}