{"id":923,"date":"2014-08-19T12:55:45","date_gmt":"2014-08-19T15:55:45","guid":{"rendered":"http:\/\/mulki.com.ar\/iadmin\/?p=923"},"modified":"2014-09-18T14:58:38","modified_gmt":"2014-09-18T14:58:38","slug":"que-es-lo-que-no-aprendi-en-la-escuela-de-negocios-como-trabaja-una-estrategia-en-el-mundo-real","status":"publish","type":"post","link":"https:\/\/face.unt.edu.ar\/web\/iadmin\/que-es-lo-que-no-aprendi-en-la-escuela-de-negocios-como-trabaja-una-estrategia-en-el-mundo-real\/","title":{"rendered":"Qu\u00e9 es lo que no aprend\u00ed en la escuela de negocios. C\u00f3mo trabaja una estrategia en el mundo real."},"content":{"rendered":"

S\u00e1bado, 07 de Mayo de 2011 03:10 | Escrito por hemeroteca |\u00a0\u00a0|\u00a0\u00a0|<\/p>\n

Texto:\u00a0What I Didn\u2019t Learn in Business School<\/em><\/strong>. How strategy works in the real world<\/em>.<\/span><\/h3>\n

J.B. Barney \u2013 T. Gorman Clifford.\u00a0HBSP. 2010.<\/p>\n

Qu\u00e9\u00a0es\u00a0lo\u00a0que\u00a0no\u00a0aprend\u00ed\u00a0en la\u00a0escuela\u00a0de\u00a0negocios.\u00a0C\u00f3mo\u00a0trabaja\u00a0una\u00a0estrategia\u00a0en el\u00a0mundo\u00a0real.<\/p>\n

Comentario:<\/strong>\u00a0Miguel A.\u00a0Pero<\/p>\n

Qu\u00e9\u00a0significa\u00a0un\u00a0encargo\u00a0de\u00a0formulaci\u00f3n\u00a0de la\u00a0estrategia\u00a0de\u00a0negocios\u00a0(posicionamiento\u00a0competitivo) y\u00a0alternativas\u00a0deimplementaci\u00f3n\u00a0para\u00a0un\u00a0reci\u00e9n\u00a0graduado\u00a0del MBA, a\u00a0prueba\u00a0en\u00a0una\u00a0consultora\u00a0internacional\u00a0contratada\u00a0al\u00a0efecto\u00a0por\u00a0una\u00a0empresaglobal.\u00a0En un\u00a0formato\u00a0de\u00a0novela, los\u00a0autores\u00a0Barney y Gorman Clifford,\u00a0reconocidos\u00a0profesores\u00a0de\u00a0Administraci\u00f3n\u00a0Estrat\u00e9gica, (Ohio State University, Barney\u00a0y Wharton School, Gorman Clifford),\u00a0hacen\u00a0un\u00a0relato\u00a0vivo y\u00a0entretenido\u00a0sobre\u00a0el\u00a0desarrollo\u00a0de un\u00a0encargo\u00a0deformulaci\u00f3n\u00a0de\u00a0estrategia\u00a0a cargo de un\u00a0equipo\u00a0de\u00a0consultores.<\/p>\n

 <\/p>\n

 <\/p>\n

El\u00a0protagonista, un\u00a0reci\u00e9n\u00a0graduado\u00a0del MBA,\u00a0experimentar\u00e1\u00a0en lo\u00a0que\u00a0es\u00a0su\u00a0inicio\u00a0como\u00a0consultor\u00a0junior, la\u00a0ansiedad, laincertidumbre, la\u00a0urgencia, la\u00a0presi\u00f3n\u00a0de un\u00a0trabajo\u00a0para\u00a0ayer\u00a0en\u00a0jornadas\u00a0de 18\u00a0horas, de la\u00a0actividad\u00a0de\u00a0consultor\u00eda.\u00a0Verificar\u00e1como\u00a0los\u00a0conceptos\u00a0y\u00a0t\u00e9cnicas\u00a0aprendidas\u00a0en el\u00a0programa\u00a0de MBA,\u00a0tienen\u00a0un valor y\u00a0utilidad\u00a0muy\u00a0condicionados\u00a0a\u00a0lascircunstancias\u00a0del\u00a0contexto.\u00a0Podr\u00e1\u00a0experimentar\u00a0c\u00f3mo, ante\u00a0una\u00a0situaci\u00f3n\u00a0de\u00a0decisi\u00f3n\u00a0estrat\u00e9gica\u00a0que\u00a0implica\u00a0compromisosignificativo\u00a0de\u00a0recursos\u00a0y\u00a0gran\u00a0incertidumbre\u00a0sobre\u00a0los\u00a0resultados, los\u00a0an\u00e1lisis\u00a0y\u00a0aplicaci\u00f3n\u00a0de\u00a0las\u00a0herramientas\u00a0de\u00a0formulaci\u00f3n\u00a0deestrategias,\u00a0est\u00e1n\u00a0sesgados\u00a0por\u00a0los\u00a0intereses\u00a0en\u00a0juego\u00a0de los\u00a0participantes\u00a0involucrados.\u00a0Apreciar\u00e1\u00a0tambi\u00e9n, la\u00a0importancia\u00a0y valor de\u00a0trabajar\u00a0en un\u00a0equipo\u00a0al\u00a0que\u00a0concurren\u00a0personas\u00a0todas\u00a0de\u00a0alta\u00a0calificaci\u00f3n\u00a0t\u00e9cnica\u00a0y\u00a0variedad\u00a0de\u00a0caracteres\u00a0y\u00a0estilos\u00a0personales.Observar\u00e1\u00a0los\u00a0comportamientos\u00a0y\u00a0actitudes\u00a0de\u00a0gerentes\u00a0que\u00a0responden\u00a0tanto\u00a0a\u00a0sus\u00a0especializaciones\u00a0funcionales\u00a0como\u00a0deseos\u00a0yexpectativas\u00a0de\u00a0progreso\u00a0en la\u00a0jerarqu\u00eda\u00a0administrativa.\u00a0Comprobar\u00e1\u00a0la\u00a0importancia\u00a0de\u00a0una\u00a0adecuada\u00a0preparaci\u00f3n\u00a0para\u00a0lasnecesarias\u00a0entrevistas\u00a0y\u00a0reuniones\u00a0tanto\u00a0de\u00a0recolecci\u00f3n\u00a0de\u00a0informaci\u00f3n\u00a0en la\u00a0propia\u00a0empresa\u00a0cliente,\u00a0como\u00a0de\u00a0revisi\u00f3n\u00a0y\u00a0discusi\u00f3nconjunta\u00a0con el\u00a0resto\u00a0de los\u00a0integrantes\u00a0del\u00a0equipo, de los\u00a0temas\u00a0constituyentes, en\u00a0una\u00a0evoluci\u00f3n\u00a0cambiante, de la agenda detrabajo.<\/p>\n

El\u00a0encargo\u00a0de\u00a0consultor\u00eda\u00a0consistente\u00a0en\u00a0an\u00e1lisis\u00a0y\u00a0formulaci\u00f3n\u00a0de la\u00a0estrategia\u00a0sobre\u00a0compromiso\u00a0e\u00a0inversi\u00f3n\u00a0con\u00a0una\u00a0tecnolog\u00edade\u00a0ruptura\u00a0(disruptive technology<\/em>)\u00a0que\u00a0puede\u00a0ser\u00a0plataforma\u00a0de\u00a0lanzamiento\u00a0de\u00a0productos\u00a0radicalmente\u00a0innovadores,\u00a0permite\u00a0lailustraci\u00f3n\u00a0de\u00a0numerosos\u00a0temas\u00a0de\u00a0Administraci\u00f3n\u00a0Estrat\u00e9gica,\u00a0entre\u00a0ellos\u00a0en\u00a0una\u00a0enunciaci\u00f3n\u00a0no\u00a0completa, Marco de 5\u00a0Fuerzas\u00a0de Porter,\u00a0Perspectiva\u00a0de la Firma\u00a0Basada\u00a0en\u00a0Recursos\u00a0(RBV),\u00a0identificaci\u00f3n\u00a0de\u00a0actividades\u00a0de la\u00a0cadena\u00a0de valor\u00a0fuente\u00a0de\u00a0ventajascompetitivas,\u00a0foco\u00a0en\u00a0actividades\u00a0downstream<\/em>\u00a0o\u00a0upstream<\/em>,\u00a0posicionamiento\u00a0competitivo\u00a0basado\u00a0en\u00a0diferenciaci\u00f3n\u00a0(liderazgo\u00a0deproducto),\u00a0identificaci\u00f3n\u00a0de\u00a0segmentos\u00a0de\u00a0productos\u00a0o\u00a0aplicaciones\u00a0de la\u00a0tecnolog\u00eda,\u00a0alternativas\u00a0de\u00a0organizaci\u00f3n\u00a0de la\u00a0cadenavertical (integraci\u00f3n\u00a0vs\u00a0outsourcing<\/em>\u00a0vs\u00a0joint<\/em>\u00a0\u2013\u00a0venture<\/em>),\u00a0conceptos\u00a0de\u00a0core competencies<\/em>,\u00a0game playing<\/em>\u00a0con\u00a0t\u00e9cnicas\u00a0de\u00a0an\u00e1lisiscomo\u00a0Valor Actual\u00a0Neto\u00a0de\u00a0Futuros\u00a0Flujos\u00a0de\u00a0Fondos, y\u00a0otros,\u00a0enmarcado\u00a0todo\u00a0el\u00a0an\u00e1lisis\u00a0en el\u00a0contexto\u00a0de\u00a0una\u00a0gerencia\u00a0presionadapor\u00a0una\u00a0amenaza\u00a0de un\u00a0take over<\/em>\u00a0hostil,\u00a0clara\u00a0demostraci\u00f3n\u00a0de la\u00a0presi\u00f3n\u00a0inherente\u00a0a un\u00a0mercado\u00a0de control\u00a0corporativo.<\/p>\n

Lo\u00a0destacable\u00a0de\u00a0esta\u00a0\u201cnovela\u00a0de\u00a0negocios\u201d\u00a0es\u00a0que\u00a0los\u00a0distintos\u00a0temas\u00a0vinculados\u00a0a la\u00a0formulaci\u00f3n\u00a0e\u00a0implementaci\u00f3n\u00a0de laestrategia\u00a0van\u00a0siendo\u00a0tratados\u00a0en\u00a0una\u00a0forma\u00a0que\u00a0sigue\u00a0el\u00a0desarrollo\u00a0del\u00a0trabajo\u00a0de\u00a0consultor\u00eda,\u00a0tanto\u00a0como\u00a0parte\u00a0de un\u00a0an\u00e1lisisdeliberado\u00a0e\u00a0intencional\u00a0(un plan de\u00a0trabajo), y\u00a0como\u00a0emergentes\u00a0seg\u00fan\u00a0los\u00a0nuevos\u00a0indicios\u00a0y\u00a0perspectivas\u00a0que\u00a0van\u00a0aportando\u00a0losintegrantes\u00a0del\u00a0equipo\u00a0de\u00a0consultor\u00eda\u00a0a\u00a0partir\u00a0de la\u00a0informaci\u00f3n\u00a0que\u00a0se\u00a0va\u00a0acumulando\u00a0v\u00eda\u00a0entrevistas\u00a0a\u00a0gerentes\u00a0de la\u00a0empresa\u00a0y elconsiguiente\u00a0an\u00e1lisis\u00a0y\u00a0reflexi\u00f3n.<\/p>\n

En\u00a0resumen, los\u00a0autores\u00a0pretenden\u00a0e\u00a0intentan\u00a0una\u00a0escenificaci\u00f3n\u00a0e\u00a0ilustraci\u00f3n\u00a0de lo\u00a0que\u00a0significa\u00a0el\u00a0trabajo\u00a0de\u00a0consultor\u00eda\u00a0en\u00a0\u201celmundo\u00a0real\u201d y\u00a0obviamente,\u00a0si\u00a0bien\u00a0los\u00a0aspectos\u00a0t\u00e9cnicos\u00a0son\u00a0mencionados\u00a0en forma\u00a0suficiente\u00a0(se\u00a0asume\u00a0su\u00a0conocimiento\u00a0ycomprensi\u00f3n) el\u00a0\u00e9nfasis\u00a0est\u00e1\u00a0en los\u00a0aspectos\u00a0de\u00a0comportamiento, en la\u00a0recreaci\u00f3n\u00a0del\u00a0\u201cclima\u201d\u00a0y \u201cel\u00a0\u00e1mbito\u201d\u00a0en\u00a0que\u00a0se\u00a0debe\u00a0realizarel\u00a0trabajo\u00a0de\u00a0consultor\u00eda,\u00a0acentu\u00e1ndose\u00a0la\u00a0pintura\u00a0de los\u00a0caracteres\u00a0personales\u00a0de los\u00a0distintos\u00a0participantes, con\u00a0foco\u00a0en elprotagonista\u00a0como\u00a0se\u00a0dijo, un\u00a0reci\u00e9n\u00a0graduado\u00a0en el\u00a0inicio\u00a0de\u00a0su\u00a0actividad\u00a0profesional. El\u00a0texto\u00a0vendr\u00eda\u00a0a\u00a0ser\u00a0de\u00a0inter\u00e9s\u00a0para\u00a0loscursantes\u00a0tanto\u00a0de\u00a0Programas\u00a0de\u00a0Grado\u00a0como\u00a0Posgrado\u00a0en\u00a0Administraci\u00f3n\u00a0de\u00a0Empresas\u00a0(Licenciatura\u00a0y MBA),\u00a0por\u00a0la\u00a0recreaci\u00f3n\u00a0deuna\u00a0situaci\u00f3n\u00a0a la\u00a0que\u00a0inevitablemente\u00a0se\u00a0enfrentar\u00e1n\u00a0en\u00a0su\u00a0futura\u00a0actuaci\u00f3n\u00a0y\u00a0tambi\u00e9n\u00a0para\u00a0los\u00a0docentes\u00a0en\u00a0Administraci\u00f3n\u00a0a lab\u00fasqueda\u00a0de material\u00a0que\u00a0permita\u00a0llevar\u00a0el\u00a0\u201cmundo\u00a0real\u201d al\u00a0aula.<\/p>\n

Miguel A.\u00a0Pero\u00a0\u2013 Mayo 2011.<\/strong><\/p>\n

Los\u00a0interesados\u00a0en la\u00a0lectura,\u00a0pueden\u00a0solicit\u00e1rmelo\u00a0a\u00a0mpero@face.unt.edu.ar<\/a><\/p>\n

Actualizado (Martes, 07 de Agosto de 2012 21:18)<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e1bado, 07 de Mayo de 2011 03:10 | Escrito por hemeroteca |\u00a0\u00a0|\u00a0\u00a0| Texto:\u00a0What I Didn\u2019t Learn in Business School. How strategy works in the real world. J.B. Barney \u2013 T. Gorman Clifford.\u00a0HBSP. 2010. Qu\u00e9\u00a0es\u00a0lo\u00a0que\u00a0no\u00a0aprend\u00ed\u00a0en la\u00a0escuela\u00a0de\u00a0negocios.\u00a0C\u00f3mo\u00a0trabaja\u00a0una\u00a0estrategia\u00a0en el\u00a0mundo\u00a0real. Comentario:\u00a0Miguel A.\u00a0Pero Qu\u00e9\u00a0significa\u00a0un\u00a0encargo\u00a0de\u00a0formulaci\u00f3n\u00a0de la\u00a0estrategia\u00a0de\u00a0negocios\u00a0(posicionamiento\u00a0competitivo) y\u00a0alternativas\u00a0deimplementaci\u00f3n\u00a0para\u00a0un\u00a0reci\u00e9n\u00a0graduado\u00a0del MBA, a\u00a0prueba\u00a0en\u00a0una\u00a0consultora\u00a0internacional\u00a0contratada\u00a0al\u00a0efecto\u00a0por\u00a0una\u00a0empresaglobal.\u00a0En un\u00a0formato\u00a0de\u00a0novela, los\u00a0autores\u00a0Barney y Gorman Clifford,\u00a0reconocidos\u00a0profesores\u00a0de\u00a0Administraci\u00f3n\u00a0Estrat\u00e9gica, (Ohio State University, Barney\u00a0y Wharton School, Gorman […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,19],"tags":[],"_links":{"self":[{"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/posts\/923"}],"collection":[{"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/comments?post=923"}],"version-history":[{"count":2,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/posts\/923\/revisions"}],"predecessor-version":[{"id":1508,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/posts\/923\/revisions\/1508"}],"wp:attachment":[{"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/media?parent=923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/categories?post=923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/face.unt.edu.ar\/web\/iadmin\/wp-json\/wp\/v2\/tags?post=923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}