{"id":18355,"date":"2024-05-22T14:58:37","date_gmt":"2024-05-22T14:58:37","guid":{"rendered":"https:\/\/face.unt.edu.ar\/web\/?p=18355"},"modified":"2024-05-22T14:58:37","modified_gmt":"2024-05-22T14:58:37","slug":"innovacion-educativa-implementacion-de-simulador-en-clases-de-posgrado","status":"publish","type":"post","link":"https:\/\/face.unt.edu.ar\/web\/blog\/innovacion-educativa-implementacion-de-simulador-en-clases-de-posgrado\/","title":{"rendered":"Innovaci\u00f3n educativa: implementaci\u00f3n de simulador en clases de posgrado"},"content":{"rendered":"<p>En el marco de la\u00a0<strong>materia Marketing Estrat\u00e9gico<\/strong>\u00a0a cargo del\u00a0<strong>Mg. Sergio Tomsic<\/strong>, se llev\u00f3 a cabo la primera clase utilizando un avanzado simulador norteamericano. Esta innovadora herramienta educativa, no solo enriquece la formaci\u00f3n acad\u00e9mica de los estudiantes de la\u00a0<strong>Maestr\u00eda en Administraci\u00f3n\u00a0<\/strong>de nuestra<strong>\u00a0Facultad de Ciencias Econ\u00f3micas UNT<\/strong>, sino que tambi\u00e9n los prepara para enfrentar los desaf\u00edos del mercado global con una visi\u00f3n estrat\u00e9gica y pr\u00e1ctica.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-20-at-12.32.11.jpeg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-18356\" src=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-20-at-12.32.11-300x135.jpeg\" alt=\"\" width=\"556\" height=\"250\" srcset=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-20-at-12.32.11-300x135.jpeg 300w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-20-at-12.32.11-1024x461.jpeg 1024w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-20-at-12.32.11-768x346.jpeg 768w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-20-at-12.32.11-696x313.jpeg 696w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-20-at-12.32.11-1068x481.jpeg 1068w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-20-at-12.32.11-933x420.jpeg 933w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/WhatsApp-Image-2024-05-20-at-12.32.11.jpeg 1280w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Dentro de la asignatura, se busca que los alumnos enfrenten decisiones complejas en un contexto competitivo, donde deben lidiar con la competencia por clientes y recursos. A trav\u00e9s de este simulador, los estudiantes aplican herramientas de marketing para capitalizar sus conocimientos te\u00f3ricos y trasladarlos a la pr\u00e1ctica. Este enfoque es fundamental para preparar a los futuros gerentes para el mundo real, especialmente en el \u00e1mbito del marketing de productos de consumo masivo.<\/p>\n<p>Cabe destacar que este simulador es ampliamente utilizado en diversas universidades del mundo y \u00a0permite a los estudiantes gestionar decisiones de marketing como si fueran gerentes de una gran empresa multinacional.<\/p>\n<p>La estructura de la clase combina una parte te\u00f3rica con una pr\u00e1ctica interactiva. Al respecto el\u00a0<strong>profesor Tomsic<\/strong>\u00a0se\u00f1al\u00f3: \u201cEsperamos como resultado de esta clase, que los estudiantes puedan ir cerrando rondas y viendo c\u00f3mo van construyendo su estrategia a largo plazo en base a las decisiones que van tomando en cada periodo de tiempo\u201d.<\/p>\n<p><iframe loading=\"lazy\" title=\"Innovaci\u00f3n Educativa: uso de simulador norteamericano en nuestras clases de posgrado - FACE UNT\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Bvlukm6s5JU?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442392412_948293823962417_4251433580190360100_n.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-18357\" src=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442392412_948293823962417_4251433580190360100_n-300x170.jpg\" alt=\"\" width=\"300\" height=\"170\" srcset=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442392412_948293823962417_4251433580190360100_n-300x170.jpg 300w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442392412_948293823962417_4251433580190360100_n-1024x581.jpg 1024w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442392412_948293823962417_4251433580190360100_n-768x436.jpg 768w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442392412_948293823962417_4251433580190360100_n-696x395.jpg 696w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442392412_948293823962417_4251433580190360100_n-1068x606.jpg 1068w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442392412_948293823962417_4251433580190360100_n-740x420.jpg 740w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442392412_948293823962417_4251433580190360100_n.jpg 1198w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442399221_948293817295751_93785303509062054_n.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-18358\" src=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442399221_948293817295751_93785303509062054_n-300x171.jpg\" alt=\"\" width=\"300\" height=\"171\" srcset=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442399221_948293817295751_93785303509062054_n-300x171.jpg 300w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442399221_948293817295751_93785303509062054_n-1024x582.jpg 1024w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442399221_948293817295751_93785303509062054_n-768x437.jpg 768w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442399221_948293817295751_93785303509062054_n-696x396.jpg 696w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442399221_948293817295751_93785303509062054_n-1068x607.jpg 1068w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442399221_948293817295751_93785303509062054_n-738x420.jpg 738w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442399221_948293817295751_93785303509062054_n.jpg 1199w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442489902_948293803962419_3280773301626521469_n.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-18360\" src=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442489902_948293803962419_3280773301626521469_n-300x170.jpg\" alt=\"\" width=\"300\" height=\"170\" srcset=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442489902_948293803962419_3280773301626521469_n-300x170.jpg 300w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442489902_948293803962419_3280773301626521469_n-1024x579.jpg 1024w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442489902_948293803962419_3280773301626521469_n-768x434.jpg 768w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442489902_948293803962419_3280773301626521469_n-696x393.jpg 696w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442489902_948293803962419_3280773301626521469_n-1068x604.jpg 1068w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442489902_948293803962419_3280773301626521469_n-743x420.jpg 743w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/442489902_948293803962419_3280773301626521469_n.jpg 1201w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/443713805_948293820629084_2949549371475493095_n.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-18361\" src=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/443713805_948293820629084_2949549371475493095_n-300x170.jpg\" alt=\"\" width=\"300\" height=\"170\" srcset=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/443713805_948293820629084_2949549371475493095_n-300x170.jpg 300w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/443713805_948293820629084_2949549371475493095_n-1024x581.jpg 1024w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/443713805_948293820629084_2949549371475493095_n-768x436.jpg 768w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/443713805_948293820629084_2949549371475493095_n-696x395.jpg 696w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/443713805_948293820629084_2949549371475493095_n-1068x606.jpg 1068w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/443713805_948293820629084_2949549371475493095_n-740x420.jpg 740w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/443713805_948293820629084_2949549371475493095_n.jpg 1197w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/2.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-18362\" src=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/2-300x170.png\" alt=\"\" width=\"300\" height=\"170\" srcset=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/2-300x170.png 300w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/2-1024x580.png 1024w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/2-768x435.png 768w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/2-696x394.png 696w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/2-1068x605.png 1068w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/2-742x420.png 742w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/2.png 1199w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-18363\" src=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/1-300x170.png\" alt=\"\" width=\"300\" height=\"170\" srcset=\"https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/1-300x170.png 300w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/1-1024x581.png 1024w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/1-768x435.png 768w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/1-696x395.png 696w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/1-1068x606.png 1068w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/1-741x420.png 741w, https:\/\/face.unt.edu.ar\/web\/wp-content\/uploads\/2024\/05\/1.png 1201w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el marco de la\u00a0materia Marketing Estrat\u00e9gico\u00a0a cargo del\u00a0Mg. Sergio Tomsic, se llev\u00f3 a cabo la primera clase utilizando un avanzado simulador norteamericano. Esta innovadora herramienta educativa, no solo enriquece la formaci\u00f3n acad\u00e9mica de los estudiantes de la\u00a0Maestr\u00eda en Administraci\u00f3n\u00a0de nuestra\u00a0Facultad de Ciencias Econ\u00f3micas UNT, sino que tambi\u00e9n los prepara para enfrentar los desaf\u00edos del [&hellip;]<\/p>\n","protected":false},"author":123457,"featured_media":18365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4,5],"tags":[376,36,1199,1066,638,1069,197,1198,418],"_links":{"self":[{"href":"https:\/\/face.unt.edu.ar\/web\/wp-json\/wp\/v2\/posts\/18355"}],"collection":[{"href":"https:\/\/face.unt.edu.ar\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/face.unt.edu.ar\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/face.unt.edu.ar\/web\/wp-json\/wp\/v2\/users\/123457"}],"replies":[{"embeddable":true,"href":"https:\/\/face.unt.edu.ar\/web\/wp-json\/wp\/v2\/comments?post=18355"}],"version-history":[{"count":2,"href":"https:\/\/face.unt.edu.ar\/web\/wp-json\/wp\/v2\/posts\/18355\/revisions"}],"predecessor-version":[{"id":18366,"href":"https:\/\/face.unt.edu.ar\/web\/wp-json\/wp\/v2\/posts\/18355\/revisions\/18366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/face.unt.edu.ar\/web\/wp-json\/wp\/v2\/media\/18365"}],"wp:attachment":[{"href":"https:\/\/face.unt.edu.ar\/web\/wp-json\/wp\/v2\/media?parent=18355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/face.unt.edu.ar\/web\/wp-json\/wp\/v2\/categories?post=18355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/face.unt.edu.ar\/web\/wp-json\/wp\/v2\/tags?post=18355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}